http://www.sciencedaily.com/releases/20 ... 111732.htm
Activity in areas of the brain related to reward and self-control may offer neural markers that predict whether people are likely to resist or give in to temptations, like food, in daily life, according to research in Psychological Science, a journal of the Association for Psychological Science.
"Most people have difficulty resisting temptation at least occasionally, even if what tempts them differs," say psychological scientists Rich Lopez and Todd Heatherton of Dartmouth College, authors on the study. "The overarching motivation of our work is to understand why some people are more likely to experience this self-regulation failure than others."
The research findings reveal that activity in reward areas of the brain in response to pictures of appetizing food predicts whether people tend to give in to food cravings and desires in real life, whereas activity in prefrontal areas during taxing self-control tasks predicts their ability to resist tempting food.